What distinguishes your business from others is your brand identifiers. Brand identifiers are logos, taglines, colors, or any unique features that distinguish one item from another. Brand identifiers are what makes your brand unique. If you haven’t read any of my previous blogs or seen any of my Instagram videos I want to recap on …
In this weeks’ blog, I want to discuss the differences between copyright and trademark. But first, let’s explore intellectual property protection. Intellectual property includes processes, symbols, designs, and works created or owned by a company or individual. Copyrights protect your original work. This includes literary, musical, artistic, dramatic, and other intellectual works. To protect your …
By Esqueda Law Firm Being an entrepreneur may seem like the ideal career path – you set your desired schedule, you have the freedom to chose your client-base, and have the freedom to do whatever you choose when you choose. The reality is that being an entrepreneur takes a lot of work and determination. Working …
By Liza Ann Esqueda What is a trademark? A trademark is anything that identifies your brand and distinguishes it from your competitors. A trademark can be a word, phrase, slogan, logo, design, sound, or any combination of these. A trademark is a tool that lets consumers know a product or service originates from a particular business. It allows …
By Liza Ann Esqueda Trademark registration is an essential part of your brand strategy. If you are focused on brand your building, having a registered trademark as part of your portfolio is essential. Branding your business takes a great deal of planning, dedication, and most of all — time! Coming up with a color scheme, …
By Liza Ann Esqueda One of the best ways to protect your trademark is to choose name that is unique. The more unique and distinctive a mark is, the easier it will be to successfully register the mark. I often advise my clients, the best way for them to secure a strong mark is to …
By Liza Ann Esqueda Copyrights protect your original creative content, such as works of authorship, music, web content, video, blog posts, books, articles, photographs, and much more. Without a registered copyright with the U.S. Copyright Office, you will have a difficult time of protecting your content and bringing a lawsuit against someone who has stolen …
By Liza Ann Esqueda Along with Trademarks, Patents, Copyrights are part of what is collectively called Intellectual Property. A copyright registration is a legal form of protection provided to an original work of art or or of authorship. Generally, copyright protects literary works, visual works, sound recordings, architectural works, choreographic and pantomimic works, dramatic works, …
