By Liza Ann Esqueda
One of the best ways to protect your trademark is to choose name that is unique. The more unique and distinctive a mark is, the easier it will be to successfully register the mark.
I often advise my clients, the best way for them to secure a strong mark is to make up a word. Doing this ensures that the mark is uniquely yours.
A mark that simply describes what your business or service is will likely not be strong enough to be registered. If you are able to register it, it will still be considered weak, and you have an uphill battle of constantly trying to protect it.
The best way to have a strong trademark is to make one up – be original and creative! Protect your trademark by selecting a mark that can be protected.
Need to strategize? Schedule a free constellation TODAY.