What is a Trademark?

By Liza Ann Esqueda

What is a trademark? A trademark is anything that identifies your brand and distinguishes it from your competitors.  A trademark can be a word, phrase, slogan, logo, design, sound, or any combination of these.  A trademark is a tool that lets consumers know a product or service originates from a particular business.  It allows you to protect the unique brand you have built. Protecting your unique business and the brand identifiers that go along with it is a normal cost of doing business. Taking that extra step to protect what’s yours will enhance the value of your company and provide you with tools to protect your business. 

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