By Liza Ann Esqueda
What is a trademark? A trademark is anything that identifies your brand and distinguishes it from your competitors. A trademark can be a word, phrase, slogan, logo, design, sound, or any combination of these. A trademark is a tool that lets consumers know a product or service originates from a particular business. It allows you to protect the unique brand you have built. Protecting your unique business and the brand identifiers that go along with it is a normal cost of doing business. Taking that extra step to protect what’s yours will enhance the value of your company and provide you with tools to protect your business.
Need to strategize? Schedule a free constellation TODAY.